SOUTHERN ALPS

Privacy Policy

‌Effective Date: 30 October 2026‌

This Privacy Policy is issued by SOUTHERN ALPS OUTDOORS LIMITED, whose registered address is 8 Market Place, Twizel, 7901, New Zealand, contact telephone number is +64 3 435 0875, and contact email is [email protected]. This policy applies to all data collection, processing, storage, disclosure and usage activities conducted on our official e-commerce website www.southernalpsoutdoors.com, and is formulated to fully comply with New Zealand’s Privacy Act 2020, the 2025 Privacy Amendment Act, and all applicable supplementary regulations including the Information Privacy Principles (IPPs) as updated to incorporate the new IPP 3A that came into force on 1 May 2026.

As a New Zealand-based outdoor daily goods retailer operating our curated online store for collapsible travel cups, portable water buckets, outdoor carabiners and a full range of adventure-focused gear, we are fully committed to protecting your personal information and upholding the highest standards of privacy protection aligned with New Zealand legal requirements. This policy outlines transparently how we collect, use, share, and safeguard your personal data when you interact with our website, and explains your full rights in relation to your personal information.

1. Information We Collect

We collect two categories of information when you use www.southernalpsoutdoors.com, as permitted and required by New Zealand privacy law:

1.1 Personal Information You Voluntarily Provide

This refers to any identifiable personal details you actively share with us during your shopping journey, including but not limited to:

  • Your full name, delivery address, and contact phone number, which we require to process and dispatch your purchased outdoor gear orders accurately
  • Your valid email address, used to send order confirmations, shipping updates, and respond to your customer support enquiries
  • Your payment information including billing address and transaction details, which are processed via industry-standard encrypted payment gateways and never stored in unencrypted form on our local servers
  • Account profile information if you choose to register for a user account on our website, including your saved product preferences for camping, hiking or pet outdoor gear, and order history
  • Any additional information you provide when submitting enquiries via our Contact Us page, submitting product reviews, or participating in our optional market research surveys to help us improve our outdoor product range.

1.2 Indirectly Collected Personal Information

In full compliance with the new IPP 3A introduced by the 2025 Privacy Amendment Act, we will notify you whenever we collect personal information from sources other than directly from yourself, and take all reasonable steps to ensure you are aware of all relevant details included in this privacy policy related to that data. We may indirectly collect non-identifiable and anonymised usage data automatically when you browse our website, including your IP address, browser type, device information, pages visited on our store, time spent viewing our collapsible cup, carabiner or water bucket product listings, and navigation paths across the site. This information is collected via secure first-party cookies to analyse website traffic patterns, optimise site performance, and tailor our product recommendations to match your outdoor activity interests.

2. Purposes for Processing Your Personal Information

We only collect and use your personal information for explicit, lawful purposes that are directly relevant to providing you with a seamless and compliant e-commerce experience, specifically including:

  • Processing, fulfilling, and delivering all orders you place on our website, including managing payments, coordinating shipping, and resolving any issues related to delayed orders, missing deliveries, faulty or damaged products in line with New Zealand’s Consumer Guarantees Act 1993 obligations
  • Verifying your identity when you log into your registered account, to prevent unauthorised access to your order history and personal details
  • Sending you strictly necessary service-related announcements, such as notifications of planned website system maintenance, product recall alerts for outdoor safety gear, or updates to our shipping, refund, or terms of service policies. These non-promotional service announcements cannot be opted out of, as they are critical to ensuring your safe and compliant use of our store
  • Delivering optional marketing communications about our new arrivals of outdoor gear, exclusive promotions for collapsible travel products, or outdoor activity event updates, only if you have explicitly opted in to receive such materials. You may unsubscribe from all marketing emails or push notifications at any time via the one-click unsubscribe link included in every marketing message, or by adjusting your notification settings on your user account dashboard
  • Complying with all applicable New Zealand legal and regulatory obligations, including responding to valid court orders, requests from law enforcement agencies, and meeting our statutory duties under the Privacy Act 2020, the Fair Trading Act, and other relevant consumer protection legislation
  • Conducting anonymised statistical analysis and market research to improve our website functionality, expand our range of practical, durable outdoor gear, and enhance the overall shopping experience for all our customers
  • Protecting the security, integrity, and legal rights of our website, our business operations, our staff, and our registered users, by detecting and preventing fraudulent transactions, unauthorised access, and other harmful or illegal activities.

3. Information Sharing and Disclosure

We will never sell, rent, or trade your personal information to third parties for unrelated commercial purposes without your explicit written consent. We may only share your personal data with trusted third parties under the following strictly limited circumstances, and will ensure all these external partners are contractually obligated to uphold equivalent privacy protection standards required by New Zealand law:

  • ‌Authorised Service Providers‌: We may share necessary personal details with our vetted third-party service contractors who perform critical operational functions on our behalf, including national and international shipping couriers to deliver your outdoor gear orders, secure payment processing providers to handle transaction settlements, email communication platforms to send order updates, and cloud hosting providers that store our website data on secure encrypted servers. All these parties are only permitted to access your personal information to complete their assigned tasks for us, and are prohibited from processing your data for their own independent commercial purposes.
  • ‌Business Transaction Transfers‌: In the event of a future merger, acquisition, full or partial asset sale of SOUTHERN ALPS OUTDOORS LIMITED, your personal information may be transferred as part of the business assets. We will provide at least 30 days’ advance public notice via a prominent notification on our website homepage, as well as direct email notifications to all registered users, before any such transfer of your personal data takes place.
  • ‌Legal Required Disclosures‌: We may disclose your personal information if we are required to do so by New Zealand law, by a valid court order, or by an official request from a government or regulatory authority with the legal power to demand such disclosure. We may also disclose your personal details when we reasonably determine that disclosure is necessary to protect the vital safety interests of the general public, to prevent imminent physical harm to any individual, or to defend our legal rights and property in judicial or administrative proceedings.

4. Data Security and Protection Measures

We implement comprehensive physical, electronic, administrative, and technical security safeguards to protect your personal information from unauthorised access, accidental loss, alteration, or unauthorised disclosure, in full compliance with the security requirements of New Zealand’s Information Privacy Principles:

  • ‌Physical Measures‌: All physical offline records that contain your personal information are stored in locked, restricted-access facilities at our Twizel headquarters, with access limited only to pre-authorised senior staff.
  • ‌Electronic Measures‌: All personal data transmitted between your browser and our website is protected using industry-standard Secure Socket Layer (SSL) encryption technology. All stored personal data on our servers is encrypted using AES-256 standards, and access to our internal database systems is protected by multi-factor authentication and strict tiered permission controls.
  • ‌Administrative Measures‌: Only a small number of specially trained authorised employees of SOUTHERN ALPS OUTDOORS LIMITED are granted access to your personal information, and all these staff are bound by strict internal confidentiality agreements that prohibit unauthorised use or disclosure of customer personal data, with clear disciplinary consequences for any breaches of these rules.
  • ‌Technical Measures‌: Our entire web server infrastructure is protected by enterprise-grade next-generation firewalls, with regular automated security vulnerability scans, monthly penetration testing, and scheduled off-site encrypted data backups to prevent data loss from system failures or cyber incidents.

While we continuously update and upgrade our security systems to meet the latest industry standards, no data transmission method over the public internet or electronic storage system can be guaranteed to be 100% absolutely secure. In the unlikely event of a notifiable privacy breach that causes, or is likely to cause serious harm to any affected individual, we will immediately notify the New Zealand Privacy Commissioner and all affected users as required by the mandatory breach notification regime under the Privacy Act 2020.

5. Your Rights Under New Zealand Privacy Law

In alignment with all provisions of the Privacy Act 2020, as updated by the 2025 Privacy Amendment Act, you hold the following full enforceable rights in relation to your personal information we hold:

  1. ‌Right of Access‌: You may submit a formal request to us to confirm whether we hold any of your personal information, and to receive a full clear copy of all personal data we have stored about you, free of charge in most circumstances. We will respond to your access request within no more than 20 working days, as required by law.
  2. ‌Right of Correction‌: If you find that any personal information we hold about you is inaccurate, incomplete, or out of date, you may request that we correct, update, or amend that data at any time. We will process all correction requests promptly, and notify any third parties that we have previously shared the incorrect data with of the corrected details where required by law.
  3. ‌Right to Withdraw Consent‌: You may at any time withdraw any previously provided consent for us to process your personal information, including opting out of marketing communications. Please note that if you withdraw consent for us to process the mandatory personal data required to fulfil your orders, we may no longer be able to process and ship any subsequent purchases you make from our website.
  4. ‌Right to Lodge a Complaint‌: If you believe that we have processed your personal information in a way that violates applicable New Zealand privacy legislation, you have the right to submit a complaint directly to our privacy officer using the contact details listed in Section 7 below. If we are unable to resolve your complaint to your full satisfaction, you may also refer the matter to the Office of the New Zealand Privacy Commissioner for independent investigation.

6. Updates to This Privacy Policy

We may review and revise the terms of this Privacy Policy on a periodic basis to reflect changes to our business operations, new product offerings, updates to New Zealand privacy legislation, or regulatory guidance issued by the New Zealand Privacy Commissioner. If any revised changes to this policy would materially reduce your existing rights under this Privacy Policy, we will publish a prominent 30-day advance notification on the homepage of www.southernalpsoutdoors.com, and send a direct notification to the email address we have on file for your account, before the revised policy comes into effect. Your continued use of our website to browse products, place orders, or interact with our services after the effective date of the revised policy will constitute your full acceptance and agreement to the updated terms of this Privacy Policy.

7. Contact Information

If you have any questions, comments, or concerns about this Privacy Policy, or wish to exercise any of your privacy rights outlined above, you may contact our designated Privacy Officer at any time via the following details:
Full Business Name: SOUTHERN ALPS OUTDOORS LIMITED
Physical Address: 8 Market Place, Twizel, 7901, New Zealand
Contact Telephone: +64 3 435 0875
Contact Email: [email protected]